Privacy Policy

Working Data’s Privacy Policy

At Working Data, we value your personal information and never intend to use it in an unexpected way.  Our Privacy Policy outlines how we protect your privacy and how you control the use of your personal information.

If, after reading this policy, you want to change the way we use your data or you just have a question about how we use your personal information please contact our Data Controller with one of the methods below:

Email: datacontroller@workingdata.co.uk
Phone: 03330 143 792
Postal Address: Chandos Business Centre, 87 Warwick Street. Leamington Spa. CV32 4RJ
Our ICO Registration Number is: ZA059424.

Contents

  • Where and how we collect your personal information.
  • What personal information do we collect and hold about you.
  • Our legal basis for using your personal information.
  • Our legitimate interests and your right to object.
  • How we use your personal information.
  • How we use your personal information for marketing.
  • Sharing your personal information.
  • Your rights regarding our use of your personal information.
  • Automated Decision Making.
  • Accessing your Data by Subject Access Request (SAR).
  • How we keep your personal information up to date.
  • How we keep your personal information safe.
  • How long we keep your personal information/
  • What to do if you have a complaint or query about how we use your information
  • Links to other websites.
  • Changes to this privacy notice.

Where and how we collect your personal information

We collect personal information about you in several ways:

  1. When you fill in the contact form on our website.
  2. When you sign up for our newsletter.
  3. When you purchase downloads.

What personal information do we collect and hold about you?

When you fill in the contact form or purchase downloads we only require you to supply the information that we need to provide the service you have requested.  We will normally ask you to provide us with:

  • Your name.
  • Your email address.

When you complete an online purchase we record:

  • PayPal transaction ID, Key and IP address.  No financial details are stored.

Our newsletter provider, Mailchimp, tracks which emails you open and click on.

We also collect information about your visits to our website using cookies (e.g. Google Analytics). (More information about how we use cookies and how you can control this, if you wish to, can be found in our Cookie Policy.)  This tells us where you are when you view our website and what type of device, model and operating system you’re using.  This helps us build a better picture of where our visitors are based and how the website is being viewed.

Our legal basis for using your personal information

Under UK data protection law, we must have a valid basis for using your personal information and we may not collect store or use information other than as described in this policy. There are four ways we may have a valid basis for using your personal information:

Contract – Most of the information we collect from you is necessary to allow us to fulfill our contract with you or to enter into a contract with you e.g. you provide an email address when you purchase downloads via our website; we may need to contact you to notify you about changes to our services.

Consent – When you sign up for our newsletter you will be asked to give us your consent to use your personal information as described in ‘How we use your personal information for marketing’.  By opting in you give us permission to process your data using consent as our legal basis.  You are entitled to withdraw consent at any time.

Legitimate Interests—We have a legitimate interest in using your personal information e.g. which web pages are most visited by visitors. If this is our reason for using your personal information, we must make sure that our interests do not override yours and you can object to this use of your personal information.

A full description of the different types of personal information we process, the purpose of the processing and the legal basis for the processing is shown below:

Our use of your data Legal basis for processing
To carry out our contract with you to provide you with products and services. Necessary for the performance of our contract with you or to take steps to enter into that contract
To notify you of any changes to our service. Necessary for the performance of our contract with you or to take steps to enter into that contract
To provide you with marketing information via email about software and services we believe may be of interest to you.  You have given us your consent or we rely on legitimate interest
 To create statistical information, market research, analysis and customer group profiles to better manage and run our business  Our use of your data is necessary for our legitimate interests in ensuring that the service we provide to you is administered effectively

Our legitimate interests and your right to object

Legitimate Interests means the interests of our company in conducting and managing our business.

For example, we track which newsletters are opened more than others to understand which topics are of more interest to our subscribers than others.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing. If you wish to do so, please let us know by contacting datacontroller@workingdata.co.uk.

How we use your personal information

We use the personal information you provide to:

  • Provide you with the service or information you’ve requested.
  • Handle the administration of your account and supply downloads.
  • Provide post-sales support and deal with any complaints or refunds.
  • Improve our newsletter and website.
  • Analyse and optimise our marketing activities.
  • Evaluate and improve our existing products and services or develop new ones.
  • Contact you with your consent to tell you about our special offers and latest news.

How we use your personal information for marketing

  • We only use your personal information for marketing where you have given us permission.
  • This consists of tracking which newsletters you have shown most interest in.
  • If you have given us your consent to use your personal information for marketing, you have the right to withdraw your consent at any time by contacting our Data Controller by email datacontroller@workingdata.co.uk or clicking the “unsubscribe” link in our newsletter emails.

Sharing your personal information

  • Where we use trusted suppliers to help us deliver our service to you, we allow the supplier concerned limited access to the personal data they need to provide their service. Our service suppliers are listed below:
  • Hostpapa.co.uk which we use to run our website and email.
  • Mailchimp which we use to run our newsletter.
  • PayPal which we use to process payments for website downloads.
  • Google Analytics which we use to analyse website traffic.
  • All personal information sent to our trusted suppliers is transferred securely. In all cases we require these companies to comply strictly with our instructions and they are not allowed to use your information for their own business purposes. We also require these companies to have sufficient organisational and technical measures in place to ensure the security of your personal information.
  • We may use suppliers who operate outside of the country of which you are a resident, for example in Canada.  These countries may not offer the same legal protection of your personal information as the UK.  If we use one of these organisations, we take appropriate steps to ensure that they provide an adequate level of protection in accordance with UK data protection law.  By submitting your personal information to us you agree to this transfer, storing or processing of your personal information at our approved locations outside the EEA.  If you would like to know more about the ways in which we safeguard your personal information, please get in touch using the contact details in this policy.
  • Under some circumstances we may be required to disclose or share your information without your consent, for example if we are required by the police, the courts or for other legal reasons.

 

Your rights regarding our use of your personal information

You provide us with details of what we can do with your data and have the right to manage your choices as detailed in How we use your personal information for marketing.  You have the following rights:

  • To know that your data is being processed.
  • To access your personal data by making a Subject Access Request (SAR).
  • To have your information corrected if inaccurate .
  • To data portability if applicable.
  • To request that your data be erased, to restrict processing, to object to processing and;
  • To be made aware of your rights relating to automated decision making and profiling.

Accessing your Data by Subject Access Request (SAR)

You have the right to request a copy of the information that we hold about you, this is known as a Subject Access Request (SAR). We will provide this to you free of charge once we have confirmed your identity within 30 days of receipt of your request.

If you would like a copy of some or all of your personal information, please email datacontroller@workingdata.co.uk. Unless you specify otherwise we will provide your information electronically.

If we do hold information about you we will:

  • Give you a description of it
  • Tell you why we are holding it
  • Tell you who it could be shared with
  • Tell you how long we will keep the information
  • If the information was not provided by you, we will give you any available information such as the source of the data
  • Tell you if the information has been used for automated decision making and explain the logic involved in the decision making process
  • Tell you if the information is stored outside of the European Economic Area, and if so what safeguards are in place to protect your personal information
  • Let you have a concise and clear copy of the information

 

How we keep your personal information up to date

We have a legal obligation to keep the personal information we collect accurate and up to date. You have the right to ask us to correct any inaccuracies in the personal information we hold about you and to restrict the use of your information until it has been corrected.

The simplest way to keep your data accurate is to email datacontroller@workingdata.co.uk to update your information or change marketing preferences.

How we keep your personal information safe

We use administrative, electronic and physical security measures to ensure the information we collect about you is protected from access by unauthorised persons and protected against unlawful processing, accidental loss, destruction and damage.

By using our website and/or services and products, you acknowledge and agree that, except to the extent required by the Data Protection laws, we shall not be responsible for any unauthorised use, distribution, damage or destruction of personal data. We will only retain your information for a reasonable period or as long as is required by law.

How long we keep your personal information

Of the data we process outside of any contract we retain the data for no longer than is necessary. Where there is a legal requirement to retain data for longer than Stagecoach Bus requires, we will do so. Where reasonably practicable data is minimised so not to be identifiable to the data subject unless required by law or is subject to a Subject Access Request.

We keep your personal information where we have:

  • A legal or regulatory requirement that requires us to hold data for a specific time
  • A legal basis to retain data including data opt-ins, revised opt-ins and renewed consents

What to do if you have a complaint about our use of your personal information

If you have a complaint about the information we hold or how we use that information, please contact our Data Controller datacontroller@workingdata.co.uk who will deal with your request promptly. If you are not satisfied with the way your complaint was handled, you can refer your complaint to the Information Commissioner’s Office.

Changes to this privacy notice

This privacy notice does not provide exhaustive detail of all aspects of our collection and use of personal information. However, we are happy to provide any additional information or explanation using the contact details at the beginning of this privacy policy.

We keep our privacy notice under regular review. This privacy notice was last updated on 25.05.18