Database Types

How To use your Sales Data to drive Targeted Marketing

Capture and analyse sales data

To turn sales data into more meaningful information for your business, make it tell you where the customer came from.  You can do this with promotional codes, for instance by labelling each of your different ad placements with a separate code.  Keep track of which ‘promo’ code a customer uses when making a purchase and you will build up a picture of which ads work, which products each customer likes, and which ads work for which customers for which products!  That’s targeted marketing. (Click diagram below for close-up).Read More »How To use your Sales Data to drive Targeted Marketing